Branding

How we design brands

Branding is more than just a logo, it is about creating a visual identity that shapes how people view your company or product.
A well executed brand can add immense long-term business value.
Whether it is creating a brand for a new company or rebranding an existing product or business, Lothian Design can help.

Strategic Design

Our branding service revolves around research and building a cohesive, forward thikning brand that is deisgned around your long term business goals.
Brand strategy defines the values, purpose, market positioning of a company and its products.

Scalable

We design responsive brands that scale from being applied to pens all the way to billboards and everything inbetween.

Style Guides

For every brand we create we also produce a comprehensive style guide. This is a document containing the brand standards. It references logo use, typography, colors, visuals and more. This key doucment ensures brand consistency across product and marketing.

Get your new brand

Transparent pricing, powerful branding solutions

Essential Branding

From Just

£350

Brand consultation
Market and positioning research
Responsive logo design
Colour palette design
Brand moodboard
Extensive brand style guide

Expanded Branding

From Just

£600

Everything from the essential branding package plus . . .
	
Custom Brand Pattern/Icon
Logos and graphics for social media platforms
Packaging Design
Brand launch print design

Free branding consultation

Our Proven Brand Design Process

		Step 1    -    Consultation
		At the beginning of every branding project, we start with an in-depth strategy session.  During this session we'll dig deep into the heart of your business, learn about what makes your business unique, who is your ideal customer and what your business goals are. We will also learn about the persona of your business and how you see your business in the marketplace. This information helps us develop a unique branding solution, designed to take your business to the next level.o
	
		Step 2    -    Research
		Following on from the strategy session, Lothian Design will then start the research phase. We will research your competitors, customers, industry trends and gather all the information to build an effective brand, one that has been informed by research and that meets your goals and vision. 
	
		Step 3    -    Develop
		Once we have all the information in place, we can then begin designing. In this part of the process we will develop for you a bespoke branding concept, featuring logos, a typographic system and brand colours.  
	
		Step 4    -    Refine
		The final step of the process entails refining the branding concept we have produced. We will present the brand we have produced and ask for your feedback, work collaboratively to hone the design and add the finishing touches. Once you’re happy we will produce a detailed style guide for you and a digital folder containing all of your brand assets.

Branding is more than just a logo

A brand is more than a logo, it is the identity of a business, its products and a powerful communication. The quality of a brand can determine a business’s fortunes and its value. A brand has the power to change how people perceive your business, executed well it can drive new business and increase value, executed poorly and it can turn away customers, damage reputation and value.

A brand identity is a statement of who you are and what you can do for someone. When you find a way to sum up your company’s entire promise of what it will be like to work with you and what’s in it for them into a few short emotional words, you’ve found your brand. Brand design takes those words and communicates them visually, through a logo, a colour palette, product design and print and digital media.

Small businesses are often sceptical of the value of strategic branding. But global household names like Apple, Nike and Dyson show both the power and value of branding. However, there are countless other examples of businesses who don’t just sell a product or service, but sell experiences, communities, emotional connections, relationships. Ultimately, they add value to our lives by using every aspect of their brand to support this.

Let's work together on your brand

Add long term value to your business with our branding solutions

Complete branding from just £350 . . .